How AI will transform direct marketing

Posted by Jason Boxall on 26-Apr-23

With the rise of Artificial Intelligence (AI), direct marketing is set to undergo a significant transformation.

Digital marketing response rates

Posted by Jason Boxall on 21-Apr-23

Digital marketing has long been hailed as the most effective and efficient form of marketing. Its reach is unparalleled, and its ability to target specific audiences is second to none.

Cost-effective direct mail services

Posted by Jason Boxall on 19-Apr-23

Looking for a cost-effective and high-impact way to reach your target audience? Look no further than Pro-Active's direct mail services.

Britain means business

Posted by Jason Boxall on 29-Jun-16

Moving forward after Brexit

Are your online and offline business marketing aligned?

Posted by Jason Boxall on 29-Jun-16

Are your online and offline business marketing aligned?

Purls help deliver account based marketing

Posted by John Noble on 15-Nov-16

There is no doubt that Account Based Marketing is very much 'in' when it comes to driving business-to-business marketing.

Overwhelmed rather than empowered?

Posted by John Noble on 12-Dec-16

Data has always been one of the fundamentals to effective marketing, but marketers feel overwhelmed by data.

Potentially good news for B2B Marketers

Posted by John Noble on 12-Jan-17

It appears that the worst fears of the ePrivacy Directive have been averted.

It's not just the fines to worry about

Posted by John Noble on 9-Aug-17

New fines can be up to €20m or 4% of global turnover.