Data & ABMABM
Data Acquisition
We specialise in sourcing the key decision makers in your target accounts across EMEA, including opt-in email addresses for your ABM campaigns.
Data Insight
Having the right decision makers in your target accounts is fundamental to a successful ABM campaign. We can provide insight in terms of your existing data assets, what’s missing and what’s needed to ensure success.
Data Building
We can fill the gaps in your marketing database, finding the key target decision makers along with their contact details. This ensures you don’t miss out on potential business opportunities.
Data Cleansing
Build confidence in your data with our data quality and data validation solutions. Helping you improve your ROI, increase sales, reduce wasted efforts and achieve compliance.

Digital MarketingDigital
Email Marketing
Achieve real measurable results with our experienced digital team. We can help in the conception, planning, design and deployment of email marketing campaigns.
Landing Pages
Personalised landing pages increase engagement and ultimately response. Wow (and track) customers and prospects with a fully personalised landing page.
AI Video
Bring your marketing campaigns to life with affordable, personalised video using artificial intelligence. Tailor videos to each recipient at scale, creating a one-of-a-kind connection with your audience.
Digital Wallets
We create on-brand digital membership cards and event tickets that can be added to Apple and Google Wallet. Cards are kept up-to-date using live push updates.
Web Development
Bespoke development services to suit your business needs. We can help in the conceptualisation, planning, design and deployment of web development projects.

Print & MailMail
Print
For highly personalised text and imagery where no two copies are the same. Our colour digital presses are the ultimate in high-end production, perfect for anything from business cards through to brochures and magazines.
Mailing
We understand that you work to tight deadlines, require flexibility and expect fast turnaround times. Our clients enjoy service levels and attention to detail that have earned us numerous industry accreditations.
E-commerce
From global document print and distribution solutions to order processing and global product pick and pack product fulfilment with full on-line reporting and delivery tracking.

Who We AreAbout
Our Approach
Data fueled marketing for driving business growth.
Case Studies
View some of our work and see how we helped our clients.
Careers
We're always looking for talented and motivated people to join our team.
Contact Info
Lets work together. Say hello and see how we can help.

BlogBlog

News and Insights

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Tue, Nov 15, 2016

Landing Pages

Unique Landing Pages Help Deliver Account Based Marketing

There is no doubt that Account Based Marketing is very much ‘in’ when it comes to driving business-to-business marketing. Much has been written about the various techniques one should use in terms of building databases to facilitate effective Account Based Marketing campaigns.

However, data is only one side of the coin. For Account Based Marketing to work, delivering highly targeted and segmented content to your key target accounts is fundamental in the execution of your campaigns.

The use of PURLs and personalised landing pages enable you to deliver highly segmented content to individuals within target accounts. Delivering highly relevant segmented content is imperative if you are to get the most from Account Based Marketing.

Whether that is serving copy, case studies or testimonials, these should be highly relevant to specific segments in your target audience. The more relevant they are, the greater the chances of campaign success.

If you would like to find out more about how PURLs can help you with your Account Based Marketing execution, then please get in touch.

By John Noble, Director at Pro-Active

My passion is for all things data and the use of data in order to drive campaign ROI. Whether that be from deriving insight through analytics or the clever use of data to drive online personalisation, I relish the challenges of working with marketeers who need help from a data perspective.