Gain Confidence In Your Data
Data is a core asset in any business, and it should be treated accordingly. While your database may be growing, so is the amount of bad data - incorrect info, people moving on etc. Slash wasted time and money spent on bad postal addresses, dud sales calls or damaged email sender reputation.
Keep compliant and get your data in tip-top condition with our data cleansing services.
Suppressions
All reputable business needs to treat their data responsibly.
Save time and money from targeting contacts who are no longer there, or non-customers who have actively opt-ed out with services such as MPS and TPS.
Protect your brand and exclude any deceased records from your marketing efforts.
We check against:
- Telephone Preference Service (TPS)
- Corporate Telephone Preference Service (CTPS)
- Mailing Preference Service (MPS)
- NCOA Suppress
- GAS
- Information Works
- The Ark
- DBS Purifi
- Absolute Movers
- Mortascreen
- TBR
- NDR
- Experian Mortality Suppression
Address Cleansing
Royal Mail's Postcode Address File (PAF). PAF is the primary reference for all address data in the UK and contains over 1.8 million UK postcodes and over 30 million residential and business addresses. The file is updated 4,000 – 5,000 times a day adding new addresses and making changes to existing addresses such as postcode changes.
We can:
- Append full address information
- Supply new addresses for when people or businesses have moved
Email Cleansing
We look beyond syntax, checking for typos and using fuzzy logic in both the username and domain parts of the email address. We verify the email server is accepting emails and if the email exists.
Our extensive database of B2B email addresses can be cross-referenced to determine new and verified email addresses.
We can:
- Verify if the email address is deliverable
- Populate missing or incorrect email addresses with new ones
Deduplication
Every business has duplicate data within their database, but having large volumes is expensive and can damage your brand.
Deduplication is an art as much as a science. Our team have both the tech and the experience to identify duplicates even with incomplete data sets.
We can:
- Flag duplicate records
- Merge duplicate records