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Tue, Jul 9, 2024

Email

Marketing

Beating Send Button Anxiety

Do you create amazing email campaigns, but still get that dreadful feeling when pressing the "Send" button? It's all too common, but it doesn't have to be that way.

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Tue, Jul 9, 2024

Data

Mail

Why is Address Quality Still Appalling in 2024?

Despite the longstanding emphasis on database quality, address quality remains problematic in 2024 due to a combination of technical, organisational, and practical challenges.

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Tue, Feb 13, 2024

Mail

Marketing

The Unique Advantages of Direct Mail That Digital Channels Can't Match

In today's digital-centric world, marketers often focus their efforts on online channels like email, social media, and search advertising. While these digital channels offer numerous benefits, it's essential not to overlook the unique advantages that dire

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Fri, Feb 9, 2024

Data

ABM

The Pillar of Success: Quality Data in Account-Based Marketing (ABM)

In the realm of modern marketing, where personalisation and precision are paramount, Account-Based Marketing (ABM) has emerged as a powerful strategy. ABM focuses on targeting specific high-value accounts with tailored marketing efforts, rather than casting a wide net.

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Mon, Jan 8, 2024

AI

Marketing

Navigating Information Overload: The Imperative of Offline Content in an AI Era

In the digital age, we are inundated with an overwhelming volume of online content. From social media updates to news articles and streaming platforms, information bombards us from every angle.

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Thu, Jan 4, 2024

Multi-Channel

Marketing

The Enduring Relevance of Multi-Channel Marketing: Why Marketers Can't Stop Talking About it

In an ever-evolving landscape of digital marketing, one strategy continues to stand the test of time and remains a buzzword among marketers: multi-channel marketing.

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Tue, Dec 12, 2023

Mailing

Rediscovering the Power and Benefits of Direct Mail Marketing

In an era dominated by digital communication and online marketing strategies, the timeless approach of direct mail might seem overshadowed.

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Wed, Apr 26, 2023

AI

Marketing

How AI Will Transform Direct Marketing

With the rise of Artificial Intelligence (AI), direct marketing is set to undergo a significant transformation.

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Fri, Apr 21, 2023

Digital

Digital Marketing Response Rates

Digital marketing has long been hailed as the most effective and efficient form of marketing. Its reach is unparalleled, and its ability to target specific audiences is second to none.

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Wed, Apr 19, 2023

Mailing

Cost-Effective Direct Mail

With our state-of-the-art equipment, skilled staff, and proven processes, we can help you create and distribute custom-designed mail pieces that get noticed and drive results.

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Wed, Aug 9, 2017

Social

The Elusive Quest: Why Social Media Marketing ROI is Impossible to Track

In the dynamic realm of digital marketing, businesses are constantly seeking ways to measure the effectiveness of their strategies and justify their investments

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Wed, Aug 9, 2017

Security

GDPR

GDPR: It's Not Just the Fines to Worry About

Much has been made of the new fines that have been set in the new General Data Protection Regulation, which can be up to €20m or 4% of global turnover.

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Thu, Jan 12, 2017

Consent

Potentially Good News for B2B Marketers

It appears that the worst fears of the ePrivacy Directive have been averted. Although not set in concrete, The European Commission has published its official text for the replacement to the ePrivacy Directive, which softens clauses that could have hampered B2B marketing.

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Mon, Dec 12, 2016

Data

Overwhelmed Rather Than Empowered?

Data has always been one of the fundamentals to effective marketing, but senior marketers feel overwhelmed by data and that it is negatively impacting their creativity, according to a recent survey.

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Tue, Nov 15, 2016

Landing Pages

Unique Landing Pages Help Deliver Account Based Marketing

There is no doubt that Account Based Marketing is very much 'in' when it comes to driving business-to-business marketing. Much has been written about the various techniques one should use in terms of building databases to facilitate effective Account Based Marketing campaigns.

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Wed, Jun 29, 2016

Multi-Channel

Marketing

Are Your Online and Offline Business Marketing Aligned?

Are your online and offline business marketing aligned? If not, they should be. Ensuring brand consistency across all channels is vital for brand engagement, campaign success and bottom line growth. Many businesses invest in the latest digital technology but then fail to align their offline marketing collateral, missing a large chunk of their target market.

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Wed, Jun 29, 2016

Brexit

Britain Means Business

Following the EU referendum results on Friday, the aftermath has evidently brought many changes to England as we know it. But why? Whilst some London-based economists have claimed we are in state of chaos as we await direction on how to deal with the outcomes created by the referendum results with no Prime Minister to guide us, nothing has changed for now.

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